Journal
Ideas
GEO, AEO, and classic SEO — written as method, not a rank promise.
Short essays for people who have to explain this to a board without using folklore. Mention is not citation. Citation is not a recommendation. File access is not a ticket into ChatGPT.
MeasurementWhat GEO actually measuresMention is not citation. Citation is not a recommendation. Mixing them into a ChatGPT rank is folklore.
AccessBots and llms.txt are hygieneFile access is not a ticket into ChatGPT. If the crawler cannot fetch the page, nothing else matters.
RhythmA monthly visibility sliceSame prompts. Ten engines. A method, not a citation promise. Stochastic answers need a calendar.
CompetitorsWho occupies the answerShare of voice without a peer list is theatre. The model already has a shortlist. See who is on it.
ContentPages a model can liftWrite for quotable spans. A human signs off. FAQ spam is not a ranking trick.
MarketsMarkets before the first promptCountry, language, dialect, script. English-IN is not Hindi-IN. A global average hides the bid.